It Is Well : Clothing With a Cause

More and more, we are seeing an increase in the number of companies that are devoting themselves to social consciousness. Ranging from giant corporations like General Electric to tiny owner-operator business (like Seattle’s own Kitten Mittens, who donates a percentage of her sales to a local animal shelter), a focus on helping those in need is becoming more prevalent.

Allow us to introduce you to L.A.-based clothing company It Is Well. We love their simple silhouettes and easy-to-wear fabrics ... and we are especially thrilled with their mission to bring clean drinking water to communities in need all around the world. 10% of It Is Well’s proceeds go to generosity.org, a nonprofit organization dedicated to building wells in areas where potable water is scarce.

Momo just received a mini collection from It Is Well, and we think you’ll be as pleased with it as we are. For starters, although they are calling this pieces a “long sleeve button down shirt dress,” we think this piece also looks terrific worn as a duster.


And for the pinstripe lover, we have a matching cropped pant:

Classic pinstripe cropped pant. We also stock this
super-soft boxy sweater in a dusty rose pink. 

What happens when you combine these? Fabulousness!

For a more Japanese-esque look, we love pairing this kimono top with the triple layer gauze pants. Sugoi, neh!

So, if you’re thirsting for interesting new style with a purpose, let us introduce you to It Is Well. We think you’ll like it. See you at Momo.